The Web Credibility Project - Stanford University

The Stanford Web Credibility Project: Part of the Stanford Persuasive Technology Lab our goal is to understand what leads people to believe what they find on the Web. We hope this knowledge will enhance Web site design and promote future research on Web credibility.

关键词：credibility, web credibility, captology, trust, trustworthiness, online trust, online credibility, trust in e-commerce, B.J. Fogg, User Interface Design, user testing, usability inspection, heuristic evaluation, WWW Web design, UI, GUI, HCI, CHI, human-computer interaction